Dang Banh Mi held a soft opening/media preview just prior to their official opening on July 21st. I was invited to attend, but have not been paid for my opinion. Located in the strip center at the southwest corner of 183 and Burnet Road, DBM is part of the Plucker's family. The owners (three non-Asian Texans) have long been fascinated with Vietnam, and over the course of several trips, found what they considered to be the best banh mi in the country, and its proprietor, Phuong, was willing to impart her culinary secrets. They are definitely trying to make authentic Vietnamese food.
Love the whimsy and color scheme of the interior, as well as the light fixtures, but it doesn't scream "Vietnam" to me.
I would be curious to know why they've decided to open a banh mi shop in North Austin, in very close proximity to places like Tam Deli and Thanh Nhi, which are authentic Vietnamese restaurants that have banh mi for about half the price (though smaller portions too). I wonder if they should have opened up along someplace like South Lamar or Sunset Valley where there are no other banh mi offerings. (Not to neglect my beloved Lulu B's trailer on South Lamar and Oltorf; love their food, just wish they had longer hours.) And who is the target audience? If they're trying to reach people who are too intimidated to go to an authentic ethnic restaurant, then they may have succeeded. Time will tell.